Measure: the free report and the rigorous Baseline
The free report is a directional scan — a single pass across six engines, enough to see where you stand and start a conversation. The $495 Baseline is a different instrument: the full protocol, three runs per buying-intent question, frozen prompts, screenshots on file, with the confidence math shown. Because AI answers swing from run to run, only the repeated-run Baseline is precise enough to underwrite the day-90 guarantee — and every dollar of it is credited toward your Fix Sprint or first month if you continue within thirty days. Here's exactly how both are measured.
Fix: this is where invisibility actually ends
Measurement tells you where you lose and why. The Fix Sprint is where it changes. We implement the prescriptions the Baseline surfaced — completing the directory profiles the engines read, helping you earn the reviews that move the review-ranked surfaces, fixing entity and citation consistency, and writing the concrete-fact pages that make you the quotable source. Every page and change is approved by you before anything touches your site.
Hold: because a citation you win once won't stay won
Here's the honest reason this is a subscription and not a one-time project: the engines replace most of the sources they cite within weeks. A position you win in July is contested again by August. Core ($995/mo) holds it — approved pages to keep expanding your coverage, a monthly scorecard that makes invisible progress visible, and a refresh the moment a page loses a citation. Monitor ($99/mo) is the lighter option for a firm whose build-out is mature — it's built to ride on a completed fix engagement, not to stand alone. A monitoring subscription with nothing being fixed is just a dashboard, and a dashboard doesn't make you visible.
Exclusive to one business per market
We work with only one business per practice area, per city. If we're making a Tampa family-law firm the answer, we won't turn around and do the same for its competitor down the street — the whole point is to make you the one the engines name, not to arm both sides of a market. That exclusivity is a benefit of the ongoing relationship, not a land grab: it's reserved for active Core or Growth subscribers, tied to a specific practice area and market (for example, family law in Tampa), held for as long as you subscribe with a 90-day minimum, and released back to the market when the subscription ends. A free report, a one-time Baseline, or a one-time Fix Sprint does not reserve your city — the exclusive seat comes with the subscription.
Why we're under a typical agency, and why that isn't a red flag
Agencies charge three to five thousand a month because they run discovery calls, account managers, and status meetings. We run a measured pipeline, and you approve the output from your phone in thirty seconds. You're paying for the work and the measurement, not the overhead. The pricing is published for the same reason the method is — so you can judge us before you ever talk to us.
What the guarantee actually is
Measurable citation improvement by day 90, or a month free. We can underwrite that because we control the content quality and we measure the exact metric, on a multi-run basis, against your baseline window. We will never guarantee a specific AI placement. Inclusion is probabilistic; anyone who promises you a spot in ChatGPT is selling you something they can't deliver.