About

The method came first. Nameworthy points it at your business.

Nameworthy is run by Joe Balewski, operating as Whitley Row LLC. The measurement behind it started as a benchmark of roughly 11,000 AI citations analyzed across ChatGPT, Claude, and Gemini — a study of who the engines actually cite, and why. This is that same instrument, turned toward your market.

Why a named human is the whole point

Joe runs your measurement, prepares your edits and explains the findings. You have a named person to ask about the work, the evidence behind it and what to do next. Your team approves and publishes every change. We keep a record of what we delivered, what went live and what subsequent measurements show.

Where the method comes from

The approach didn't start as a service. It started as a research question — when AI engines recommend a business, whose sources are they actually pulling from? — answered by analyzing thousands of real citations across the major engines. That benchmark became the audit: the same panels, the same per-engine scoring, the same evidence discipline, now pointed at one business at a time. We practice what we sell, starting with this site, where we can record our own changes and observations. For clients, we prepare edits and instructions; their teams approve and publish them.

Keeping up with AI discovery

Joe also edits Anything Engine Optimization, a separate publication covering AI search, platform changes and research. Its public record informs our work. FIX includes best practices and an AI toolkit at delivery; GROW includes continuing review and relevant updates. The publication does not endorse or promote clients.

A real firm, structured like one

Nameworthy operates under Whitley Row LLC, which carries both professional liability (errors & omissions) and general liability insurance. A certificate of insurance is available to any client on request during contracting. It's the boring part of the trust story — and the part most single-operator shops in this category skip.

Two disambiguations, for the record: Nameworthy (nameworthy.ai) is not Noteworthy AI, a Connecticut company that makes utility-inspection cameras, and it is not CaseWorthy, a case-management software company. Similar names, unrelated companies — we measure AI answers for local businesses.

What Nameworthy will and won't do

  • Will measure honestly, report per engine, and show its math.
  • Will put every change in front of you for approval, and keep a log of it.
  • Won't guarantee an AI placement, because no one honestly can.
  • Won't chase volume — modest, real pages that answer real questions, never content by the hundred.
  • Won't take a client whose reputation an honest report can't survive; we measure the record, we don't hide it.

How it works

Six surfaces, the high-intent questions run repeatedly, every run on file. Read the method →

See your numbers

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The report is free

Find out what AI says about your business.

A named human, six engines, forty-eight hours.

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