About

The method came first. Nameworthy points it at your business.

Nameworthy is run by Joe Balewski, operating as Whitley Row LLC. The measurement behind it started as a benchmark of roughly 11,000 AI citations analyzed across ChatGPT, Claude, and Gemini — a study of who the engines actually cite, and why. This is that same instrument, turned toward your market.

Why a named human is the whole point

The category is full of automation that removes the person on purpose — robots that publish with no drafts to approve, dashboards that email you a score. Nameworthy is built the other way. A named, accountable person runs your measurement, writes the fixes, and stands behind the guarantee, and you approve every change before it touches your site. The technology in this space commoditizes in months. What doesn't is a human you can call who put their name on the work.

Where the method comes from

The approach didn't start as a service. It started as a research question — when AI engines recommend a business, whose sources are they actually pulling from? — answered by analyzing thousands of real citations across the major engines. That benchmark became the audit: the same panels, the same per-engine scoring, the same evidence discipline, now pointed at one business at a time. We practice what we sell, starting with this site, which is built to be cited the way we build yours to be.

A real firm, structured like one

Nameworthy operates under Whitley Row LLC, which carries both professional liability (errors & omissions) and general liability insurance. A certificate of insurance is available to any client on request during contracting. It's the boring part of the trust story — and the part most single-operator shops in this category skip.

Two disambiguations, for the record: Nameworthy (nameworthy.ai) is not Noteworthy AI, a Connecticut company that makes utility-inspection cameras, and it is not CaseWorthy, a case-management software company. Similar names, unrelated companies — we measure AI answers for local businesses.

What Nameworthy will and won't do

  • Will measure honestly, report per engine, and show its math.
  • Will put every change in front of you for approval, and keep a log of it.
  • Won't guarantee an AI placement, because no one honestly can.
  • Won't chase volume — modest, real pages that answer real questions, never content by the hundred.
  • Won't take a client whose reputation an honest report can't survive; we measure the record, we don't hide it.

How it works

Six surfaces, the high-intent questions run repeatedly, every run on file. Read the method →

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Find out what AI says about your business.

A named human, six engines, forty-eight hours.

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