1. What changed in the answers
A real report compares this month’s observed answers with the baseline, separately for each engine. It includes the actual valid run counts, named and recommended answers, source links, failures and collection changes. This example contains no fabricated visibility gains.
| Surface | Questions covered | Planned observations per panel |
|---|---|---|
| ChatGPT app | 10 high-intent questions | 20 |
| Claude app | 10 high-intent questions | 20 |
| Gemini | 10 high-intent + 15 supporting | 45 |
| Perplexity | 10 high-intent + 15 supporting | 45 |
| Google AI Overviews | 10 high-intent + 15 supporting | 45 |
| Google AI Mode | 10 high-intent + 15 supporting | 45 |
Total: 220 planned observations. Supporting questions are not collected on the two chat apps and are never counted as absences there. Failed observations remain visible and are excluded from valid-answer denominators. Read the protocol.
2. Your edit packages
GROW includes up to two agreed priority packages each month, including month one. Each names the issue, the evidence, the possible consequence, the exact change and the publishing steps.
Example package: conflicting service availability
Hypothetical evidence: Example Roofing’s approved business brief says inspections are available Monday through Friday, but its homepage advertises 24/7 inspections.
Why it matters: a customer or AI assistant could repeat the round-the-clock offer and set an expectation the business cannot meet. This example does not claim that an assistant has already done so.
Replace: “24/7 roof inspections.” With: “Roof inspections are available Monday through Friday. Contact Example Roofing to arrange a time.”
Publishing steps: your web person updates the homepage service block and checks other pages for the old claim. Your team confirms the approved wording. Send us the updated URLs for the included read-only check.
Status: delivered for review; not yet published. A completed report records the real dates and checks.
3. Competitors and sources
We list relevant changes in who appears and which sources are cited, with links to the recorded answers. We separate observed changes from possible explanations. Another business appearing does not, by itself, prove why yours was omitted.
4. What changed in AI discovery
A short note names the relevant platform change, links to the original source and explains whether your plan or toolkit needs updating. If no relevant change calls for action, we say so.
5. What comes next
The next priorities, who needs to approve or publish them, and the next measurement date. One round of written Q&A and a check of that month’s published batch are included.
GROW: $395/month, three-month commitment ($1,185 total). Your team publishes. FIX is not required first. See the full scope.