Start with the business question
Which services do you want prospective clients to find, and what information would help them decide whether to contact your firm? An analysis can uncover inconsistent contact details, missing service information, unclear processes or problems accessing important pages.
Those findings are useful work to investigate. They do not, on their own, prove that a particular AI system has sent you fewer clients.
Use your own economics
FIX costs $795 once and provides a deep analysis, up to three agreed priority edit packages, insights, best practices and a tailored AI toolkit. GROW costs $395/month for at least three months: $1,185 total. GROW includes its own baseline, monthly edits and tracking; FIX is not required first.
Add your team’s publishing costs. Compare that total with the contribution from an additional suitable client, after the cost of providing the service. Do not assume a case’s gross fees equal profit or that appearing in an answer means the case was caused by this work.
Make sure the changes can reach your site
Your team approves and publishes all work. Identify the attorney who can approve factual and advertising claims and the person who can update the site. If changes sit unpublished, later measurements cannot evaluate those proposed changes.
Judge the work and the evidence separately
The delivered work includes a defined plan and prepared edits. The measurements show what happened in the sampled answers. Our cross-date research records changes between observations; it does not establish how long a recommendation lasts or prove that management extends it.
A coherent local market can be worth serving at any population size. What matters here is your practice, customer economics and useful work to do. Nameworthy works with one firm per category per agreed market at a time.
Begin with the free Snapshot
The Snapshot checks five questions across six engines within 48 hours. Use it as a starting point for the decision, alongside real client feedback and your publishing capacity.